Dave Season 2
Project C for FXX
Sr. Art Director, Lead Designer
Tell me your a rapper with out telling me…
The Ask
Create a non linear digital campaign that drives new and old fans to pre-premiere viewership on FXX and post-premiere viewership on Hulu.
The Execution
We leveraged the power of emerging technology and social placement to create a unique campaign for our current times. We did this through activations at virtual events like a digital avatar and screening theater at Complexcon, a first to market branded AR beat machine on Snapchat, paid custom ads on TikTok, and relevant digital ad placements like a full page takeover on XXL the day they dropped their infamous Freshman list.
The Result
The best performing TikTok campaign to date, Millions of impressions, tune-ins for the premiere on FXX and Hulu far exceeded season one by a longshot.
Digital Takeovers
Web takeovers and Digital Activations.
Paid Social
TikTok, Instagram Stories, Snapchat, Twitter