2022 Schedule Launch
Austin FC
Creative Director, Executive Producer, Post Effects
The Ask
Create a 360 campaign that Launches Austin FC’s 2022 Schedule and Regular Season Tickets.
The Idea
We delivered the Austin FC 2022 Schedule through the lens of Austin's fandom for live music and events and told through an authentically Austin experience.
Our schedule launch video was an actual music video for Black Joe Lewis and the Honeybears complete with guest cameos, skaters, a rubber chicken and our die hard supporters as fans in the iconic Austin music venue, Hotel Vegas.
The Execution
We created a non-traditional sports schedule launch campaign that had never been done in soccer. We outperformed our competition and more than doubled engagement on twitter compared to our peer markets.
The schedule was sprinkled into elements found at a live music venue. Our print and digital campaign promoting our single match tickets was inspired by music festival posters.
